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Updated: Sep 10, 2023

When it comes to hiring team members, one of the biggest questions that come up is:

“How can I afford the help I need?”

It almost always will feel like a stretch when you are hiring - whether it’s your first or fifth hire!

You can look at hiring one of two ways:

  1. As an expense

  2. As an investment, “I buy time to save time."

When you look at hiring as an expense, you can see how much they cost you. All you can see is the amount of money that is now going out the door each month, and every time you delegate or bring a new person on board, it feels like you are ‘losing’ money.

This is the wrong way to look at hiring. Instead, we want to look at hiring as an investment.

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Build a team that supports you and your bottom line

Hiring is like an investment.

We want to look at it through the lens of ‘how does this team member bring more money into the business’?

Because every single person on your team should be allowing the business to make more money.

To be clear, this does NOT mean that every person on your team will be directly bringing clients in the door unless you are hiring them in a sales or marketing role.

What it means is that each person on the team allows YOU to be freed up to do the things that grow the business. As the CEO of your company, you have a choice. You can either:

  • Spend your time on the backend, day-to-day stuff that runs the business OR

  • Spend your time on the stuff that grows the business

When we look at hiring this way, it requires that we ask ourselves:

“How does this person coming on board allow ME to continue to grow and expand the business?”

This is when hiring becomes an investment, as it gives you back your TIME to focus on the things that truly do bring more money into the business.

Here’s the bottom line…

If YOU don’t do your part - focus on activities that will grow the business - then yes, your team members will feel like just an expense because there isn’t any more money coming in the door.

Each and every time you hire someone to free you up to focus on growth that is an investment in your business and where the magic really happens.

Looking for some help to clear your plate so that you can focus on growing your business? That’s exactly what I do as a Certified OBM, let’s talk.


Hey there- if we haven’t had a chance to meet yet, I’m Kirstin, a former corporate gal turned small business owner who virtually supports female entrepreneurs. Learn how we can partner together, check my Services.

Or Click here to book a complimentary 30-minute Connection Call.

Like this post? Check out the rest of the blog - You’ll find more advice about mindset and systems to help you grow your small business.

Kirstin Brenders, an OBM and Online Business Mentor
KB&Co Brand Photo | Credits: P3 Photography


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